Great brands live in hearts and minds. They ignite, excite and compel. At Southern we bring your brand story to life, to reach your customers and move them to action. Good storytellers are good listeners, first: If 40 years in the business has taught us anything, it’s that our real interest in your business and our very human approach is where the magic happens.
So, whether you’re a big brand, a small retailer or just someone with a dream – let’s start the conversation.
Find the strategy, create the plan and move beyond.
With an explosion in media options and viewing opportunities, what’s right for your brand or service? And what’s your message? It all starts with a great plan – and knowing how to move through the plan and make it happen. Southern strategic thinking is informed by years of experience and keen marketing insights and intuition, to really connect with and talk to your customer. Above all, we make sure your marketing plan delivers on your original goal: real, measurable results.
It all starts with an idea …
Southern breathes your brand to life through great design and compelling campaigns. Creativity that captures the spirit, essence and voice of your brand (and if you’re not sure what this is, we’ll help you find it). We’re proud to have the young, fresh design and copywriting talent to produce campaigns that are relevant and that resonate with the people you want to reach. Design with guts and substance. And whether your need is a simple brochure – or a fully integrated, mixed media campaign – we have the skills and passion to deliver to strategy, budget and deadline.
Maximum influence on any budget.
Never before have there been so many ways to spread your message. From the simplicity of radio, to the ever-evolving world of social media. But what’s right for your brand? At Southern we’re not just plugged into the ever-changing media environment – we’re also totally media-neutral, so we’ll recommend only the media that will be most effective for your specific challenge. And we’ll do it to get maximum impact for your budget.
Mainstream, online or outdoor – placement is paramount.
The story is moving, literally. By 2020, 75% of content that people will view on their phones will be video. Visual information that’s immediate and impactful is the way the world wants to move. Happily, better bandwidth and the low cost of entry means you CAN afford to be there! Our mission; to make your brand inform, educate, entertain and excite. So whether you need a short awareness video or want to film and share a corporate event – we can do it all for you, in-house. And if necessary, we’ll also put you in touch with our friends – some of the hottest production houses in the business.