MyWaste

In Ireland, we love our carry-around beverages, and we dispose of up to six single use coffee cups every second. This results in a lot of non-recyclable waste, in the form of single use cups alone. MyWaste wanted to create a campaign to help reduce our dependency on these single use coffee cups through switching to a reusable option for our daily (or twice daily!) cuppa!

MyWaste tasked Southern with creating a social media campaign for their #WeChooseReuse initiative with gifs, videos and other bespoke social assets.