After an initial meeting to listen to the particular requirements the client had, we decided to build creative that targeted nurses who were currently working abroad, but who wanted to return home to Ireland.
Digital Marketing
Our expertise spans across multiple digital disciplines, ensuring a holistic approach to our clients’ online presence. Learn about our digital services below:
Digital Marketing
Digital Marketing Strategy
We craft customised digital marketing strategies that align with our clients’ business goals. We analyse market trends, consumer behaviour, and competitive landscapes to develop effective campaigns that maximise the ROI of our projects.
Search Engine Optimisation (SEO)
The visibility of a website on search engines, through advanced SEO, has a direct impact on a company’s results. We use the latest techniques in keyword research, on-page optimisation, and link-building to enhance organic search rankings and drive more traffic to websites.
Search Engine Marketing (SEM)
Our pay-per-click (PPC) advertising services ensure that the ads we develop reach the right audience at the right time. We manage and optimise campaigns across platforms like Google Ads and social media to deliver targeted traffic and increase conversions.
Content Marketing
We create compelling and relevant content, from blog posts and articles to infographics and videos. Our content marketing strategies help establish brands as an authority in their industries.
Email Marketing
Our email marketing services help connect with selected target audiences through personalised and targeted email campaigns. We design, execute, and analyse email marketing efforts to nurture leads and drive conversions.
Social Media Management
To effectively engage with a target audience and build a strong brand presence online, social media is a preferred channel as it allows two-way communications for deeper relationships. Our social media management services include content creation, community management, and paid social campaigns tailored to the brand’s voice and objectives.
Web Design and Development (UI/UX)
To effectively engage with a target audience and build a strong brand presence online, social media is a preferred channel as it allows two-way communications for deeper relationships. Our social media management services include content creation, community management, and paid social campaigns tailored to the brand’s voice and objectives.
In 2021, UL Hospitals Group contacted us to support them in recruiting staff for their new build at Croom Orthopedic Hospital, County Limerick.
We planned, costed and ran a series of ads on recruitment websites across Ireland, the UK and further afield, using videos we created with UL Hospitals Group. These videos served to head off preconceptions, showcasing the new state-of-the-art facilities, the Group’s key focus on patient care and how the culture of the organisation really promoted staff well-being.
We also ran this campaign across social media, to reach the people we needed to talk to. We constantly freshened content for this campaign, pushing it far and wide, and monitored impressions over a period of six weeks, reporting to the Group frequently with updates and advice. The campaign was extremely fruitful: Croom Orthopedic Hospital is now staffed with nurses of all grades, from multiple disciplines, with invaluable experience from right across the globe.
20FIFTY Partners design and deliver sustainability programmes for governments, agencies and individual organisations to build competencies to achieve long term sustainability excellence.
20FIFTY Partners contacted Southern because they needed help targeting the people and sectors who needed support on their journey to sustainability.
We created and managed online campaigns on a range of channels to make relevant businesses aware of the resources available to them through 20FIFTY Partners.
The campaigns ran over a period of XYZ weeks and during this time we worked closely with the team at 20FIFTY Partners, sharing impressions and engagement analytics with them so we could tailor details and make sure we were reaching their intended audiences.