Branding
‘Giving your company a voice, encapsulating your values and mission, and forming a real emotional connection. It is your most prized asset’
We have been building brands for businesses, government agencies, individuals and voluntary organisations for over 50 years. We understand how to engineer branding that lives in the heart and soul of your organisation, withstanding the test of time as you grow.
Your brand should be a true representation of who you are, how you wish to be perceived and something that you fine-tune over time.
We have the practical experience and know-how to help you develop an identity that people will recognise, trust and have confidence in.
A brand that speaks to the people of Limerick.
One of the country’s foremost and most pioneering local radio stations. They wanted to bring the radio station more centrally into people’s lives, to really reflect their listenership and foster the warm relationship that was already there.
They wanted a brand that spoke about where they are now – and where Limerick is now. A brand that would be bright, contemporary and inviting, and will travel with them and their listeners for years to come.
FM 104
Dublin’s Hit Music Station
Dublin’s FM104 gets listened to by an impressive 252,000 Dubliners each week. So we were very excited when, in 2022, they tasked Southern to carry out a rebrand of the station.
After working closely with the team over a 4 month period, we are happy to see the brand in full flow and helping keep FM104 in Dublin’s ears and winning even more converts.
John Hanly & Co
Traditional and contemporary woven wear.
John Hanly and Company are a brilliant Munster and Irish success story, producing the finest in traditional and contemporary woven wear from their factory in Ballyartella, since 1893.
Having recently designed their new branding, Southern were asked to produce their catalogue for the second year. Shot on location at the stunning Georgian House and Gardens on Pery Square, the catalogue is a statement for John Hanly, putting them into the firmament of Irish weavers.
Derrin Group
A brand on a journey of growth.
Derrin Group is a leader in providing solutions in residential property development, civil engineering contracting and the management of a diverse portfolio of investments. They wanted to build a brand that demonstrated their clear focus on performance, growth and client satisfaction, and that’s where we came in.
We developed a brand identity for Derrin, working very closely with the team on each step of the process, making sure we incorporated all the little elements that combine to make Derrin who they are. The new Derrin branding is now visible across every part of the organisation, from sites and vehicles to stationary, branded clothing and signage.
UL Hospitals Group
A brand that is caring for us.
UL Hospitals Group is made up of six hospitals across the Midwest region. UL Hospitals Group provides health and social care services to the people of the Midwest region and wanted their brand to be both recognisable and approachable.
While they had developed a brand mark internally, the Group asked us to refine their identity, defining the brand ‘voice’ and put in place a set of brand resources.
We developed a set of comprehensive branding guidelines, modified for internal use and external use, that were easy for staff across the entire organisation to follow.
Having implemented Southern’s new brand mark, guidelines and various other resources, UL Hospitals Group stands up as an brand with distinctive presence that is approachable to patients, their families and staff alike.