At Southern, we want to act sustainably, not only for ourselves, but for our children and our children’s children. That is why we have worked on a number of local and national campaigns that aim to promote sustainability and provide the public with valuable information on how to incorporate sustainable practices into their everyday lives.
MyWaste tasked Southern with creating a social media campaign for their #WeChooseReuse initiative with gifs, videos and other bespoke social assets to remind us all that the small change to a reusable cup, can make a big difference.
Limerick City and County Councils were concerned that their anti-litter message had become a little like wallpaper for a large cohort – they had simply stopped noticing it. They asked Southern to build a new, striking campaign to bring an age old message back to life.