It’s a fragile earth we live on. At this critical time, Southern wants to contribute positively to our local and global communities. It’s about looking after the place where we live, for ourselves, our children and for the generations to come. We’ve worked passionately on a number of local and national campaigns that aim to promote sustainability and provide the public with valuable tools to incorporate sustainable practices into their everyday lives.
MyWaste tasked Southern with creating a social media campaign for their #WeChooseReuse initiative with gifs, videos and other bespoke social assets to remind us all that the small change to a reusable cup, can make a big difference.
Limerick City and County Council were concerned that their anti-litter message had become a little like wallpaper for a large cohort – they had simply stopped noticing it. They asked Southern to build a new, striking campaign to bring an age old message back to life.