![HSE White Southern Marketing Design Media](https://southern.ie/wp-content/uploads/2023/03/HSE-White.png)
University Hospital Group
July – August 2021
![](https://southern.ie/wp-content/uploads/2024/04/Screen-Shot-2024-04-19-at-13.02.39-1-1024x553.png)
Background
Southern successfully won the contract to produce 4 short video pieces as part of the digital campaign to recruit staff nurses for the Orthopaedic Department for Croom Hospital.
The video assets were over 1 minute in length for each. These assets were sued as part of the digital campaign that ran over Facebook and Instagram. This was a short and intense campaign.
Output
Video production x 4 (Over 1 minute each)
Digital Advertising Campaign (Facebook & Instagram)
![](https://southern.ie/wp-content/uploads/2024/04/Screen-Shot-2024-04-19-at-12.56.30-1024x464.png)
Output & Assets
![](https://southern.ie/wp-content/uploads/2024/04/Screen-Shot-2024-04-19-at-14.31.31-1024x608.png)
![](https://southern.ie/wp-content/uploads/2024/04/Screen-Shot-2024-04-19-at-13.06.50-1024x608.png)
![](https://southern.ie/wp-content/uploads/2024/04/Screen-Shot-2024-04-19-at-13.07.17-1024x608.png)
![](https://southern.ie/wp-content/uploads/2024/04/Screen-Shot-2024-04-19-at-13.07.03-1024x608.png)
![](https://southern.ie/wp-content/uploads/2024/04/Screen-Shot-2024-04-19-at-13.08.34-1024x608.png)
![](https://southern.ie/wp-content/uploads/2024/04/Screen-Shot-2024-04-19-at-13.09.23-1024x608.png)
![](https://southern.ie/wp-content/uploads/2024/04/Screen-Shot-2024-04-19-at-13.09.53-1024x608.png)
![](https://southern.ie/wp-content/uploads/2024/04/Screen-Shot-2024-04-19-at-12.56.17-1024x472.png)
![](https://southern.ie/wp-content/uploads/2024/04/Screen-Shot-2024-04-19-at-13.02.01-1024x462.png)
![](https://southern.ie/wp-content/uploads/2024/04/Screen-Shot-2024-04-19-at-12.56.42-1-1024x442.png)
![](https://southern.ie/wp-content/uploads/2024/04/Screen-Shot-2024-04-19-at-13.02.11-1024x467.png)
![](https://southern.ie/wp-content/uploads/2024/04/Screen-Shot-2024-04-19-at-13.02.39-1024x553.png)
![](https://southern.ie/wp-content/uploads/2024/04/Screen-Shot-2024-04-19-at-13.02.22-1024x472.png)
Media Plan for Croom Orthopaedic Hospital Campaign
Summary Results for Croom Orthopaedic Hospital Campaign
![](https://southern.ie/wp-content/uploads/2024/04/southernArtboard-2.png)