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HSE White Southern Marketing Design Media

University Hospital Group

July – August 2021

Background

Southern successfully won the contract to produce 4 short video pieces as part of the digital campaign to recruit staff nurses for the Orthopaedic Department for Croom Hospital.

The video assets were over 1 minute in length for each. These assets were sued as part of the digital campaign that ran over Facebook and Instagram. This was a short and intense campaign.

Output

Video production x 4 (Over 1 minute each)

Digital Advertising Campaign (Facebook & Instagram)

Output & Assets

Media Plan for Croom Orthopaedic Hospital Campaign

Summary Results for Croom Orthopaedic Hospital Campaign