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Working Together, Caring for You

UL Hospitals Group is made up of six hospital sites and provides compassionate, patient centred care to a large population across the Midwest region.

UL Hospitals Group Southern Marketing Media
UL Hospitals Group Southern Marketing Media
UL Hospitals Group Southern Marketing Media

UL Hospitals Group is made up of six hospital sites across the Midwest region, which were brought together in 2015 to combine expertise, resources and learning, under the auspices of the University of Limerick.

The Group asked us to refine the identity, defining the brand ‘voice’ and put in place a set of brand resources and guidelines. The many diverse areas of operation within the group required a cogent narrative and a distinctive presence that felt approachable and open – to staff and patients alike.

We have subsequently worked closely with the Group on their communications, particularly around the crucial area of recruitment.

UL Hospitals Group Southern Marketing Media
UL Hospitals Group Southern Marketing Media
UL Hospitals Group Southern Marketing Media