– Dermot Breen, Director of Finance & Business Development
Planning ahead for marketing and advertising campaigns in 2025 is crucial for public sector/government bodies. Here’s why:
For Public Sector Bodies & Local Authorities:
- Strategic Communication – the need to plan campaigns around key public policies, health initiatives, elections, and civic programs to ensure maximum reach and engagement.
- Budget Efficiency – Public sector budgets are often fixed in advance, so planning helps allocate resources effectively and avoid last-minute overspending.
- Crisis Preparedness – they must anticipate potential crises (e.g., economic changes, health emergencies) and have communication strategies ready.
- Public Trust & Engagement – Well-planned campaigns ensure transparency and consistent messaging, which strengthens public trust.
- Legislative & Compliance Needs – Government advertising must follow strict regulations, and planning ahead ensures compliance with legal requirements.
Why 2025 Planning Is Especially Important:
- Economic Uncertainty – Global markets are unpredictable, so businesses and governments need adaptable marketing strategies.
- AI & Tech Evolution – Rapid advancements in AI-driven advertising, personalisation, and automation require early adoption.
- Changing Consumer Behaviour – Post-pandemic digital habits, sustainability concerns, and new social media platforms will shape marketing strategies.
- Regulatory Changes – Data privacy laws and advertising restrictions are evolving, making compliance planning essential.
Final Thought:
Early marketing and advertising planning for 2025 will ensure cost-effective, impactful, and legally compliant campaigns. It allows public sectors to remain proactive, agile, and aligned with their strategic goals.
People of Limerick
Fergal Deegan
The first instalment of a new series where we hear stories from individuals who are “of this place”.
Fergal Deegan “son of the city” tells us some tales of growing up in the heart of Limerick. #PeopleofLimerick
Stay tuned for next instalment…
Your Health
UL Hospital Group – Preserving Kidney Function
Recently, we produced an animated piece on the kidney, highlighting the importance of kidney function and maintaining healthy kidneys.
Using animation allowed us to visually explain the complex processes the kidneys manages – such as filtering waste, balancing electrolytes, and regulating fluid levels – in an engaging and accessible way.
It’s a powerful method to help audiences better understand these vital functions and the impact of kidney health on overall wellbeing.
Community
Limerick Person of the Month
Southern’s Dave O Hora presenting the award to Professor Eugene Wall, with Darren Harding, General Manager of the Clayton Hotel, and Limerick Leader Managing Editor Aine Fitzgerald.
The Limerick Person of the Month award is sponsored by the Southern, Limerick Leader and the Clayton Hotel.
Professor Eugene Wall pictured with his wife Jennifer, receiving the Limerick Person of the Month award to mark his retirement as president of Mary Immaculate College, Ireland (MIC).
These awards are in recognition of a Limerick person or group who best exemplifies the spirit of Limerick.
Each of the twelve monthly award recipients are celebrated and one is chosen as the Limerick Person of the Year – a representative of all our monthly winners.
How to create Killer Presentations
We help our clients to build effective and engaging presentations, that allow to showcase and discuss complex subjects in a dynamic and accessible way.
