– Dermot Breen, Director of Finance & Business Development
Planning ahead for marketing and advertising in 2025 is crucial for private sector organisations. Here’s why:
For Private Sector Organizations:
- Competitive Advantage – Early planning allows businesses to stay ahead of market trends and competitors.
- Budget & ROI Optimisation – Allocating funds efficiently ensures better ROI on marketing investments.
- Seasonal & Event-Based Marketing – Many industries rely on seasonal trends (e.g., holiday sales, product launches), requiring advanced planning for maximum impact.
- Adapting to Market Trends – Businesses need to anticipate shifts in consumer behavior and emerging digital marketing trends (e.g., AI-driven ads, influencer marketing).
- Consistency Across Channels – A well-thought-out plan ensures seamless integration across digital, print, TV, and social media.
Why 2025 Planning Is Especially Important:
- Economic Uncertainty – Global markets are unpredictable, so businesses and governments need adaptable marketing strategies.
- AI & Tech Evolution – Rapid advancements in AI-driven advertising, personalisation, and automation require early adoption.
- Changing Consumer Behaviour – Post-pandemic digital habits, sustainability concerns, and new social media platforms will shape marketing strategies.
- Regulatory Changes – Data privacy laws and advertising restrictions are evolving, making compliance planning essential.
Final Thought:
Early marketing and advertising planning for 2025 will ensure cost-effective, impactful, and legally compliant campaigns. It allows private sector to remain proactive, agile, and aligned with their strategic goals.
People of Limerick
Fergal Deegan
The first instalment of a new series where we hear stories from individuals who are “of this place”.
Fergal Deegan “son of the city” tells us some tales of growing up in the heart of Limerick. #PeopleofLimerick
Stay tuned for next instalment…
Your Health
UL Hospital Group – Preserving Kidney Function
Recently, we produced an animated piece on the kidney, highlighting the importance of kidney function and maintaining healthy kidneys.
Using animation allowed us to visually explain the complex processes the kidneys manages – such as filtering waste, balancing electrolytes, and regulating fluid levels – in an engaging and accessible way.
It’s a powerful method to help audiences better understand these vital functions and the impact of kidney health on overall wellbeing.
Community
Limerick Person of the Month
Southern’s Dave O Hora presenting the award to Professor Eugene Wall, with Darren Harding, General Manager of the Clayton Hotel, and Limerick Leader Managing Editor Aine Fitzgerald.
The Limerick Person of the Month award is sponsored by the Southern, Limerick Leader and the Clayton Hotel.
Professor Eugene Wall pictured with his wife Jennifer, receiving the Limerick Person of the Month award to mark his retirement as president of Mary Immaculate College, Ireland (MIC).
These awards are in recognition of a Limerick person or group who best exemplifies the spirit of Limerick.
Each of the twelve monthly award recipients are celebrated and one is chosen as the Limerick Person of the Year – a representative of all our monthly winners.
How to create Killer Presentations
We help our clients to build effective and engaging presentations, that allow to showcase and discuss complex subjects in a dynamic and accessible way.
