Have you checked your shed recently for tins of paint – now long dried up – that you saved, in the sure knowledge that you’d be needing them again? It probably sounds familiar. Paint – and paint products – are one of the key contributors to Ireland’s yearly output of hazardous materials.

Southern were commissioned to design the new brand and strapline for the Paint Smarter! campaign and produced a range of print and video materials to support MyWaste in getting their DIY top-tips around waste, out to the public.