Limerick City and County Council’s Environment section told Southern about a behavioural issue they were noticing among the general public. The anti-litter message had become a little like wallpaper for a large cohort – they had simply stopped noticing it.

We developed this piece which brought things back to the very simple: reminding people, in a very direct way, what constitutes ‘litter.’ Designed for social media rollout, and as a future cinema piece, the video has been taken up by other Councils nationally.