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Rebranding the iconic Limerick radio station


This marks one year since the launch of our rebranding of Live95, Limerick’s number one radio station.

Our work began seven months earlier, when we met with the team over a period of weeks and talked (and listened) radio.

One of the country’s foremost and most pioneering local radio stations, they wanted to bring the radio station more centrally into people’s lives, to really reflect their listenership and foster the warm relationship that was already there. They wanted a brand that spoke about where they are now – and where Limerick is now. A brand that would be bright, contemporary and inviting, and will travel with them and their listeners for years to come.

It’s been gratifying to see the identity come to life, and really energise the Live95 team, who have put in such work over the year.

The combined effect, in that time, has been 10,000 new listeners, according to the latest JNLR certified audit.
Limerick’s best music mix is proudly mixing it with the best.


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  • Rebranding
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